The Winter Music Conference: Helping You Achieve Your Dreams

If you’re a producer, manager, promoter, or even just a dance music enthusiast, make the Winter Music Conference a top priority in 2015. I can’t tell you how many times I heard the word “network” during the week I attended the conference, and there isn’t a better word in the English language to describe what happens there.

The WMC, which takes place in Miami, Florida the week before Ultra Music Festival, celebrated its 29th anniversary this year, and is one of the biggest gathering of music industry representatives in the world every year. The week is full of special panel discussions, artist Q&As, seminars, and parties, all of which you are granted access to with the purchase of your WMC pass.

Every panel discussion I went to, someone brought up how great of a networking experience the WMC is. There are hundreds of people who have lots of experience in the music industry that are there to meet you and talk with you.

I was able to attend a Q&A with Kaskade and panel discussions with speakers from Spinnin’ Records, TH3RD BRAIN (Krewella’s Management), Beats Music, Ableton, and many more of dance music’s biggest influencers. Most fascinating of everything I learned was the story told by TH3RD BRAIN about the rise of Krewella. Essentially, without fully re-telling a story we were told in confidence, Krewella rose to fame after a series of ingenious viral marketing strategies that involved remixing an unreleased track from a leaked Skrillex soundboard.

The actual events themselves can only partially capture the WMC experience, because I met countless individuals who I continue to keep in contact with. Keep in mind that your WMC pass also gives you access to dozens of pool parties and small club events over the course of the week, which are also great places to network.

WMC offers something for everyone in any sphere of electronic dance music. If you attend the Winter Music Conference in 2015, the two pieces of advice I have for you are to print lots of business cards and talk to every single person you encounter. You never know how the person next to you could help you achieve your dream.

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